Hermès: Strong rebound in sales in China, profitability at a record level

Hermès sales rose sharply in the second quarter, driven by solid growth in Europe and the United States, and a strong rebound in China in June, the Birkin bag maker said on Friday. .

The Hermès title took 6.9% at 07:15 GMT on the Paris Stock Exchange.

After restrictions put in place in China in April and May to combat the COVID-19 outbreak, the French group, also known for its equestrian-patterned silk scarves, said its sales in the Asian country had rebounded strongly in the last month of the quarter.

Luxury players have been strongly affected by the health restrictions imposed in the main Chinese cities. Most of them reported a drop of more than 30% in sales in the country, a crucial market for the sector, during the quarter ended at the end of June.

While Hermès manager Axel Dumas did not quantify the group’s sales in China during the quarter, he said they had fallen less markedly than that recorded by its rivals.

Charlie Winsor

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